Turings Design — behavioral game studio

Turn reality
into games.

06 products in the lab 02 live on app stores 03 global studios

01 · our products

Products from our studio.

We build our own products to prove the thesis: mechanics aimed at the right outcomes change behavior at scale.

Dream Valley

AI-crafted bedtime stories that adapt to your child's mood, age, and imagination — turning screen time into a bonding ritual.

iOS · Android · Web

Qrackpot

Real-time cricket commentary in a personality of your choosing. The match plays; someone you'd actually want there fills the room.

iOS · Android · TV

Bolaa

Anonymous voice-first social. Antakshari battles, karaoke, and debate rooms that turn strangers into communities — without the toxicity of text.

iOS · Android

Paladin

Configure your perfect suit, see yourself wearing it in seconds via AI, and order it made-to-measure — the gamified configurator for bespoke.

Web · Physical — coming soon

NudgeMat

Physical mats with printed visual cues that nudge behavior in shared spaces. No app. Pure behavioral design in the real world.

Physical · Digital — coming soon

Genesis

A gamified fitness mentor that turns training into a game you want to keep playing — adaptive workouts, streaks, and progression tuned to you.

iOS · Android — coming soon

02 · our advantage

What makes us unique.

AI-driven gamification

Every reward, nudge, and loop adapts to the individual in real time — gamification that personalizes itself, generates fresh content, and tunes difficulty per user. Static game design can't reach this.

Behavioral algorithms

A research-backed understanding of human nature — behavioral science, systems thinking, ancient wisdom — powers proprietary algorithms that drive effective change. No guilt mechanics. No dark patterns.

Design language

Creative layering that merges technology, digital and physical design, and psychology. Delightful, effortless, efficient. The user never feels the machinery — they just feel it working.

03 · inventions

Strategies that didn't exist.

For each product we had to invent a new behavioral strategy — and each one leaves the people who use it measurably better off.

→

Genesis

A personal AI mentor that learns you.

Not a workout list — a coach. Genesis watches how you train, adapts the plan and the encouragement to you, and keeps adjusting. It's the mentorship that makes change stick, so people actually stay with it.

Dream Valley

Stories engineered to induce sleep.

Most kids' content is built to hold attention; ours is built to release it. Pacing, vocabulary, and tone descend to lower arousal and carry a child into sleep — the narrative structure is the product.

Bolaa

Anonymity that makes people more real.

Drop your identity and the fear goes with it. Low-stakes voice rooms let people say what they actually think and bond over their real selves — not a curated profile.

98

Qrackpot

Live commentary in any voice you choose.

Ball-by-ball commentary synthesized in the personality and era you pick, re-tuned to the tension of the match. Generated live, so every fan hears the game narrated the way they'd most love to.

NudgeMat

Behavior change with no screen at all.

AI decides where real-world cues go and how they're designed. The output is a physical mat — no app, no notifications — yet behavior shifts. Gamification you step on.

Paladin

See yourself owning it before you buy.

Configure a bespoke piece and watch yourself wearing it in seconds. Seeing the result as already yours turns browsing into commitment.

04 · our thesis

Good behavior, by design.

The engagement loop is the most powerful technology in the world. Most companies use it to steal attention. We point it at outcomes people actually want.

Outcomes over engagement

We measure whether the user actually changed — not time-on-screen.

Own the product

We build our own first. Proof is shipped products with real users, not decks.

Distribution over clients

We build and own our products. Partners help them reach the people who need them.

AI as accelerant

AI is how we build fast, not what we sell. The vision stays human.

Read the full philosophy →

05 · recognition

Validated by people who look closely.

Independent programs that vet thousands of startups a year have backed ours.

Estonian Startup Committee

Accepted as an innovative startup under the EU Aliens Act. 2026.

NVIDIA Inception

Member of NVIDIA's global program for startups building in AI and deep tech.

Station F — Fighters

Selected for the Fighters Program at Station F, the world's largest startup campus, in Paris.

Anmol Mohan, founder of Turings Design

06 · founder

Anmol Mohan

Founder & CEO

Anmol builds the products first, then the practice. Turings Design exists to prove a single idea in public — that the engagement loop, pointed at the right outcomes, changes behavior for the better.

A small AI-first team shipping real products across Singapore, India, and the US — research to app store, with the behavioral algorithm always underneath the game.

07 · distribution partners

Our products. Your audience.

We build and own our products. We're open to distribution partners — platforms, channels, and communities — and to white-labelling what we've built for the right audiences.

Singapore · Noida · Springfield
support@turingsdesign.com